I am using this example to touch upon the myth of organic foods. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. The container is indeed 'light in weight'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, 'My client did not lie. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. A few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging.
